Consumer is an important component part of consumption and improving people's living standard and quality is the ultimate goal of production. Therefore, consumer study, especially empirical study has been receiving focus of government and economists. 居民消费是构成消费的重要组成部分,提高人们的生活水平与质量又是生产的最终目的,因而对居民消费的研究,尤其是实证研究一直是政府部门、经济学家关注的热点之一。
Two ways of accidental attention and intentional attention to attract consumer's notice were put forward through analyses of the four aspects, which include attention characteristic, attention form, factors attracted attention, and the method of attracting attention. The ultimate goal is promotion of selling. 通过对注意的特点、注意的形式、引起注意的因素、引起注意的方法4个方面进行分析,提出了通过无意注意与有意注意2条途径来吸引消费者注意力,最终达到促销的终极目的。